... induces that other to enter into the contract."1 In basic terms this means that a representor cannot make a false statement to induce the representee into the contract. Professor Atyiah notes the move from the old system to the new by saying, "The older notion that a man could say what he liked to a prospective contracting party, so long as he refrained from positively dishonest assertions of fact seems to have come up against a new morality in the late nineteenth century. The courts began to insist on the duty of a party not to mislead the other party by extravagant or unjustified assertions...in their determination to stamp out laxer business morality."2 Under common law an actionable Misrepresentation can be brought under the following three heading; innocent, negligent and fraudulent. Taking into account also the Misrepresentation Act 1967 we can see there is an abundance of consumer protection in ...

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